A SmartFence is a virtual perimeter that you can draw around any location on a map, & then target
customers who enter that location. It is used for larger areas where you want to know if someone is
walking by your store, by competitor’s, or coming into a particular location.
By using Google maps or other mapping tool, it helps you identify the area that you want to fence & monitor & track customer's shopping behaviour.
You know immediately when someone enters a fence, or as they are about to leave.
Geofences can be used to target customers in physical locations, allowing you to trigger the right messages, the right campaign, at the right time & place.
Use the power of location-based technology to make shopping a no-brainer with geo-targeted rewards &
offers delivered right to a consumer’s phone. Improve customer experience & consumer loyalty by
offering immediate incentives and timely promotions to purchase at nearby stores.
SmartFence allows businesses to optimize customer engagement in today's mobile world and create
premium user experiences. Maximize campaign reach by defining parameters
When customers are nearby that haven’t been in your stores, haven’t been in your location, or haven’t
transacted in a while, it might be a good time to win them back.
Tracking competitors is something that is interesting as well. You can’t really bug out your competitor’s store but you sure can add a virtual perimeter.